Hooked: Discover restaurants and save

Hooked Named “App of the Day” by Mashable

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Yesterday the Hooked app was proud to be Mashable’s featured “App of the Day”. In just hours after this Hooked highlight, the application received thousands of new downloads and users thanks to Mashable’s unique following.

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Since it’s founding in 2005, Mashable has quickly become a leading platform in detecting the latest trends in the world of technology and digital culture. The news outlet and blog has a clear goal of bringing fresh, newsworthy information to its audience of 45 million monthly unique visitors and 25 million followers on social media. In its over ten years of operation, Mashable has seen incredible success and holds a major influence in the social networking and tech sphere.

Hooked is thrilled to be recognized and celebrated by a powerful network such as this one. We started as just a couple of college students that were fed up with the process and cost of going out to grab a bite and have now developed the #1 food and drink app in college towns nationwide. In just 5 years, we have reinvented the way our over 500,000 users decide on where to eat, drink, and socialize next. We have partnered with over 1,500  of the top restaurants in our 38 cities to offer users exclusive deals. Most importantly, Hooked has created a loyal community of food and deal lovers incorporating the app into their daily routine.

Hooked gets it and wants to help you enjoy your local food options on a budget”

Here at Hooked, we do get it. That is why we are never done tackling new adventures and striving to reach our full potential. Being highlighted by Mashable is just another milestone towards fulfilling Hooked’s ultimate vision.

Stay tuned for more on Hooked’s journey.

The Craziest College Town Happy Hours

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When it comes to going out and grabbing a drink with friends, it’s easy to find yourself at the same bar, skimming through the same happy hour menu each week. Not only can the whole process start to feel mundane and repetitive, it can also begin tearing a gaping hole in your wallet. Get out of your bar hopping comfort zone by checking out these crazy happy hour specials in college towns across the country.

The "Brunchzilla"

@ Nitty Gritty in Madison, WI

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This bar and grill located just one block north of University of Wisconsin’s Kohl Center takes brunch to a whole new level with their signature Brunchzilla Bloody Mary. Nitty Gritty puts an innovative twist on this brunch classic by garnishing the cocktail with a sausage link, bacon, cheese, pickle, olive, and last but not least, the Gritty house burger. If that wasn’t enough, a pint of beer on the side is also included to wash down this monster of a beverage. The Brunchzilla is normally offered for $15, but Hooked offers you and your friends $5 off this unique, picture-perfect brunch experience.

Champagne Ladies' Night

@ The Yeti Bar and Grill in Fort Collins, CO

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What do girls love more than a GNO and champagne? Not paying a dime for it. Every Thursday night, The Yeti Bar and Grill offers 2 free glasses of champagne to any lady presenting this exclusive Hooked deal on their device. The best part is there is no purchase necessary. You and your girlfriends enjoy two free rounds of drinks entirely on us. Unfortunately, this offer cannot be redeemed by you men out there, but at least you know where the Fort Collins ladies are heading on their Thursday nights.

Curbside Daiquiris

@ Daiquiri Barn in Bryan/College Station, TX

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A drive thru liquor store may have been considered the epitome of an oxymoron before Daiquiri Barn landed in the town home to Texas A&M University. Don’t want to change out of your pajamas to grab a drink? No problem. This ultimate convenient store offers students and locals a quick buzz without having to take a step outside the comfort of their vehicle. Their extensive menu has 60 unique flavor options such as Jolly Rancher, Fruit Roll Up, and Jungle Juice just to highlight a few. With Hooked's exclusive offers, users can redeem deals such “Two Free Shot Tuesday” and “Two Large Daiquiris for $14” all while kicking back and relaxing in the car.

A Tea with a Kick

@ Kavakaze in Tallahassee, FL

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When you find yourself needing a break from the typical bar and nightlife scene, Kavakaze is the place to go. This student run “bar” strays away from the traditional alcoholic beverage and instead offers their customers a unique kind of sensation through a root of the western Pacific called Kava . The plant is brewed into a tea-like beverage, giving consumers a relaxing, functional buzz standing out from other types of substances. The owner of Kavakaze being a student at Florida State University himself understands the struggle of being on budget and offers Hooked deals such as $2 off tea.

Coin Toss Drink Discount

State Street Brats in Madison, WI

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This popular bar in heart of downtown Madison offers an interactive deal that is too awesome to pass up. If you were to wander into State Street Brats on a Tuesday night, you might be confused as to why customers are flipping coins with the bartender. This local hotspot offers 75% off a customer’s tab if they correctly call heads or tails in a coin toss. It can obviously be a huge bummer to miss out on only paying 25% of your bill. That’s why Hooked decided to doubles users' chances at receiving that massive discount. Show an employee this exclusive deal through the app and they will grant you a second coin flip, no questions asked.

 

With Hooked specials like these and countless others across the country, there is no reason to bore yourself with another basic happy hour experience.  Break your usual routine and get out there to explore all the ridiculous happy hour twists your college town has to offer. 

 

 

 

How to Make Your Next Meal Instagram Worthy

With the amount of food pictures flooding the Instagram sphere, it’s becoming more and more of a challenge to make your post stand out amongst the masses. It is easy to begin comparing your average image to the artsy, mouthwatering meals featured on the popular page wondering why your attempts are falling short.  Here are some simple tips and tricks to make sure your next food ‘gram is a success!

Selecting the right meal to capture

The first and arguably most important step to any killer food Instagram post is ordering a killer dish. Let’s face it; some meals are just more photogenic than others. Don’t just order any old milkshake. Order a banana waffle salted caramel milkshake topped with sprinkles and whipped cream. In order to have the option of capturing food such as this, a little research on your end is required. Search local Instagram food accounts and blogs to get some inspiration for restaurants to check out. You may have to put some effort into finding the perfect meal to add to your grid, but it will all be worth it when those likes come rolling in.

University of Kentucky, Lexington 

University of Kentucky, Lexington 

Get creative with the presentation 

Now that you’ve ordered your food,  the next step is brainstorming how you’re planning on presenting your delectable dish.  Try to think outside the box and beyond just featuring your food on a restaurant table. Add some props in the shot like a pair of sunglasses or a hand reaching in to grab the first bite.  Maybe even bring your meal on the go and highlight a famous landmark or set up a picnic with some friends. Displaying the food in a innovative way to your followers will be a sure way to take your post to the next level.

UCLA, Westwood 

UCLA, Westwood 

Find the ideal lighting

Natural lighting is your best bet to acquiring that perfect image so do everything in your power to utilize it when possible.Try to sit next to a window or at an outside table to get the desired glow of natural light. Unfortunately, those options are not always available, but don’t let that stop you from getting your shot. To simulate this brightness in a dark restaurant, have a friend shine their flashlight on your meal while snapping the pictures. Doing this will avoid having to use the flash on your own camera, which can often distort the picture.

University of Illinois, Champaign 

University of Illinois, Champaign 

Edit the final product

The final step in the food instagramming process is strategically editing your shot.  Although Insta has some great filters to work with, don’t forget outside applications such as VSCO and Afterlight as well. Have some fun playing with the brightness, saturation, and contrast to see what balances are best working with your image. A typical rule of thumb with food images is the brighter and more vibrant, the better. 

 

Colorado State University, Fort Collins

Colorado State University, Fort Collins

Now that you know all the tricks of the trade, go out and impress your followers with your epic Insta post. With exclusive live deals in 38 different college towns, Hooked can make capturing the optimal food picture both cheap and easy.

 

Restaurant Spotlight-Moody’s Pita and Hummus IN Tallahassee,FL

Florida and the Mediterranean may be over 5,000 miles apart, but that didn’t stop Moody’s Pita and Hummus from bringing delectable Middle Eastern food to the heart of Tallahassee. Just a few short blocks away from the Florida State University Stadium, locals are experiencing the authentic taste of chicken shawarma and tabouli without having to shell out the money for pricey airfare. The cherry on top? Moody’s has made their menu completely customizable allowing each customer to create their ideal pita sandwich or plate.

Moody’s has successfully detected the current trend in restaurants we have seen with establishments such as Chipotle and Pieology. There is a high demand for fast paced, delicious food containing all the ingredients that align exactly with a customer’s particular tastebuds. Consumers want complete control over the meat to lettuce ratio or how much sauce is drizzled over their meal. They want all of this at hyper speed and for a great deal, the two aspects Hooked has centered the entirety of the food application’s foundation around. Moody’s taps into this Chipotle-like model and places their own original spin on it.

 

The restaurant allows the customer to select their base, protein, mix-ins, and sauce from a variety of tasty options. Creations can vary from deep fried falafel draped over a hummus base to a pita sandwich packed to the brim with beef shawarma,veggies, and tzatziki. No matter what concoction a customer builds, it is on their terms.

Hooked Inc. has had the pleasure of partnering with Moody’s since their first months in business and has loved watching their restaurant flourish.  Whether it’s in Tallahassee or 37 of the other Hooked cities, users log in to the app to decide where to eat, drink and socialize while saving money through deals.

“Hooked has been great for my restaurant so far. I have seen several new customers come in with the app and am looking forward to seeing even more new faces when the students are back for the Fall semester.”
Moody, the restaurant owner.

Stay tuned for the next Hooked Restaurant Spotlight!