With the amount of food pictures flooding the Instagram sphere, it’s becoming more and more of a challenge to make your post stand out amongst the masses. It is easy to begin comparing your average image to the artsy, mouthwatering meals featured on the popular page wondering why your attempts are falling short. Here are some simple tips and tricks to make sure your next food ‘gram is a success!
Selecting the right meal to capture
The first and arguably most important step to any killer food Instagram post is ordering a killer dish. Let’s face it; some meals are just more photogenic than others. Don’t just order any old milkshake. Order a banana waffle salted caramel milkshake topped with sprinkles and whipped cream. In order to have the option of capturing food such as this, a little research on your end is required. Search local Instagram food accounts and blogs to get some inspiration for restaurants to check out. You may have to put some effort into finding the perfect meal to add to your grid, but it will all be worth it when those likes come rolling in.
Get creative with the presentation
Now that you’ve ordered your food, the next step is brainstorming how you’re planning on presenting your delectable dish. Try to think outside the box and beyond just featuring your food on a restaurant table. Add some props in the shot like a pair of sunglasses or a hand reaching in to grab the first bite. Maybe even bring your meal on the go and highlight a famous landmark or set up a picnic with some friends. Displaying the food in a innovative way to your followers will be a sure way to take your post to the next level.
Find the ideal lighting
Natural lighting is your best bet to acquiring that perfect image so do everything in your power to utilize it when possible.Try to sit next to a window or at an outside table to get the desired glow of natural light. Unfortunately, those options are not always available, but don’t let that stop you from getting your shot. To simulate this brightness in a dark restaurant, have a friend shine their flashlight on your meal while snapping the pictures. Doing this will avoid having to use the flash on your own camera, which can often distort the picture.
Edit the final product
The final step in the food instagramming process is strategically editing your shot. Although Insta has some great filters to work with, don’t forget outside applications such as VSCO and Afterlight as well. Have some fun playing with the brightness, saturation, and contrast to see what balances are best working with your image. A typical rule of thumb with food images is the brighter and more vibrant, the better.
Now that you know all the tricks of the trade, go out and impress your followers with your epic Insta post. With exclusive live deals in 38 different college towns, Hooked can make capturing the optimal food picture both cheap and easy.