Hooked: Discover restaurants and save


How to Make Your Next Meal Instagram Worthy

With the amount of food pictures flooding the Instagram sphere, it’s becoming more and more of a challenge to make your post stand out amongst the masses. It is easy to begin comparing your average image to the artsy, mouthwatering meals featured on the popular page wondering why your attempts are falling short.  Here are some simple tips and tricks to make sure your next food ‘gram is a success!

Selecting the right meal to capture

The first and arguably most important step to any killer food Instagram post is ordering a killer dish. Let’s face it; some meals are just more photogenic than others. Don’t just order any old milkshake. Order a banana waffle salted caramel milkshake topped with sprinkles and whipped cream. In order to have the option of capturing food such as this, a little research on your end is required. Search local Instagram food accounts and blogs to get some inspiration for restaurants to check out. You may have to put some effort into finding the perfect meal to add to your grid, but it will all be worth it when those likes come rolling in.

University of Kentucky, Lexington 

University of Kentucky, Lexington 

Get creative with the presentation 

Now that you’ve ordered your food,  the next step is brainstorming how you’re planning on presenting your delectable dish.  Try to think outside the box and beyond just featuring your food on a restaurant table. Add some props in the shot like a pair of sunglasses or a hand reaching in to grab the first bite.  Maybe even bring your meal on the go and highlight a famous landmark or set up a picnic with some friends. Displaying the food in a innovative way to your followers will be a sure way to take your post to the next level.

UCLA, Westwood 

UCLA, Westwood 

Find the ideal lighting

Natural lighting is your best bet to acquiring that perfect image so do everything in your power to utilize it when possible.Try to sit next to a window or at an outside table to get the desired glow of natural light. Unfortunately, those options are not always available, but don’t let that stop you from getting your shot. To simulate this brightness in a dark restaurant, have a friend shine their flashlight on your meal while snapping the pictures. Doing this will avoid having to use the flash on your own camera, which can often distort the picture.

University of Illinois, Champaign 

University of Illinois, Champaign 

Edit the final product

The final step in the food instagramming process is strategically editing your shot.  Although Insta has some great filters to work with, don’t forget outside applications such as VSCO and Afterlight as well. Have some fun playing with the brightness, saturation, and contrast to see what balances are best working with your image. A typical rule of thumb with food images is the brighter and more vibrant, the better. 


Colorado State University, Fort Collins

Colorado State University, Fort Collins

Now that you know all the tricks of the trade, go out and impress your followers with your epic Insta post. With exclusive live deals in 38 different college towns, Hooked can make capturing the optimal food picture both cheap and easy.


Restaurant Spotlight-Moody’s Pita and Hummus IN Tallahassee,FL

Florida and the Mediterranean may be over 5,000 miles apart, but that didn’t stop Moody’s Pita and Hummus from bringing delectable Middle Eastern food to the heart of Tallahassee. Just a few short blocks away from the Florida State University Stadium, locals are experiencing the authentic taste of chicken shawarma and tabouli without having to shell out the money for pricey airfare. The cherry on top? Moody’s has made their menu completely customizable allowing each customer to create their ideal pita sandwich or plate.

Moody’s has successfully detected the current trend in restaurants we have seen with establishments such as Chipotle and Pieology. There is a high demand for fast paced, delicious food containing all the ingredients that align exactly with a customer’s particular tastebuds. Consumers want complete control over the meat to lettuce ratio or how much sauce is drizzled over their meal. They want all of this at hyper speed and for a great deal, the two aspects Hooked has centered the entirety of the food application’s foundation around. Moody’s taps into this Chipotle-like model and places their own original spin on it.


The restaurant allows the customer to select their base, protein, mix-ins, and sauce from a variety of tasty options. Creations can vary from deep fried falafel draped over a hummus base to a pita sandwich packed to the brim with beef shawarma,veggies, and tzatziki. No matter what concoction a customer builds, it is on their terms.

Hooked Inc. has had the pleasure of partnering with Moody’s since their first months in business and has loved watching their restaurant flourish.  Whether it’s in Tallahassee or 37 of the other Hooked cities, users log in to the app to decide where to eat, drink and socialize while saving money through deals.

“Hooked has been great for my restaurant so far. I have seen several new customers come in with the app and am looking forward to seeing even more new faces when the students are back for the Fall semester.”
Moody, the restaurant owner.

Stay tuned for the next Hooked Restaurant Spotlight!

Why Hooked?

We've built an app that provides users instant gratification when deciding where to eat by showing exclusive deals at the top restaurants around campus. Our platform is designed to allow restaurants to reach hungry students on their phones and bring them through the door during targeted times.  The Hooked app is able to influence decisions by leveraging factors such as time, location, and price, all within the palm of your hand.